Skip to content

Fearless Adventures Partner with Pets Purest

 Fearless Adventures is excited to announce our partnership with Pets Purest. 

ac43fe01-effc-4b39-a4cb-df9e2ed50379A PURRRR-FECT PARTNERSHIP

We’re offering a six-figure capital investment, as well as business support for ecommerce, digital marketing and talent sourcing, and will take a minority stake to support Pets Purest's growth.

Demonstrating the near-perfect product-market fit that Fearless Adventures looks for in a partner, Pets Purest already has more than 500,000 loyal customers in its fast-growing base, with £6m in revenue for 2020.

The deal will enable both companies to take a bite out of the £2.9bn UK pet food market, which is expected to grow 4.9% through 2026.


After successfully selling pet products on Amazon, Evie & Oli Bristowe, 29, very quickly realised there was a need for a 100% natural pet care brand. And so Pets Purest was born.

After extensive research and help from a range of experts, Evie and Oli put their minds together to create a range of high-quality products that are pure, natural and free from nasty chemicals. From Salmon Oil to Himalayan Yak Chew Treats, Pets Purest’s products provide natural remedies for an assortment of common ailments including sensitive skin, joint pain and digestive issues.

With over 500,000 happy pet owners and loyal customers all over the world, the entrepreneur-led business is going from strength to strength.

Oli Bristowe, founder of Pets Purest, said: “We’re on a mission to make pets happy, and want to become the most trusted natural pet care brand on the planet. We’re profitable and growing, so finding a partner wasn’t about finding money, it was an opportunity to team up with people to enjoy our growth journey with. We can really learn from successful entrepreneurs like David, Dominic and Charlie. And they’re Pets Purest customers, too, so are as passionate about the products as we are. We couldn’t have found a better partner.”


Pets Purest offers market-leading products in a highly competitive space. But this isn’t the only reason why our partnership is a pawsome match.

David Newns, partner at Fearless Adventures, explains: “As a dog owner I love the products but as an investor, my partners and I really like the founders and the brilliant business they’ve built through the Amazon channel. They’re making healthy profits and have the drive and ambition to lead the business forward in a highly attractive sector. We’re excited to offer them access to high-quality talent and expertise for something they don’t yet have, which is D2C sales support, to really grow their business.”

If you’re an founder-led ecommerce business looking to grow and scale at speed, get in touch today to find out if we can help.