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Monday Marketing Adventures | No.02

Welcome to This Week's Marketing Round-up: Insights, Updates, and Tools for Founders and Teams

This week's Marketing Round-up dives into the latest industry insights, social media updates, and invaluable marketing tips and tools designed to elevate your business. As always, we've tailored the round-up for founders and their teams. Let's get into it!

📈 Industry Insights: The Power of Storytelling for Founders

As a founder looking for investment, one of the best things you can do is focus on networking opportunities and offer valuable contributions to the press. Standing out is important when competing with similar start-ups.

Focusing efforts on securing PR opportunities can:

1. Build Trust and credibility.
2. Demonstrate your momentum.
3. Position yourself as a thought leader.
4. Spread your founding and brand story.

The founding team is often considered as important as the product or idea. Remember that investors speak to hundreds of start-ups, so you must ensure you are active in the start-up community and stand out!

🤳 Social Media Platform Updates

  • Instagram is currently trialling a New Feature:
    Ad Breaks. These short, unskippable Ad interruptions will break up your Instagram browsing. The potential update is currently being trialled on some users and is being met with some frustration.

    Brought in to please advertisers, keep the app running, and make a profit. Like YouTube, this could mean a paid element to the app, allowing users to scroll ad-free. It may also significantly change the structure of paid ads on the platform!

    The real question is, Will Instagram's users keep scrolling if the update gets brought out user-wide?

🚀 Marketing Tips and Tools for Founders

As Founders, you look ahead and see potential in exciting new developments. That's why useful AI tools are revolutionising how we process information, project manage, plan, and create content.

🤖 Vidyo AI tool:

Taking advantage of the content creation tools at your fingertips is essential to keeping up with your heavy workload.

Vidyo AI is designed to convert long videos into short viral clips for TikTok, Instagram Reels, and YouTube Shorts. It breaks your long-form content into digestible shorts through the useful repurposing platform, allowing you to reap the rewards of videos' high-performing nature without the need for long video editing sessions.

🤖 Grok AI:

Elon Musk has introduced Grok, a new conversational AI tool. Grok can access and process information from the real world through the 𝕏 platform, and where other AI tools would shy away, Grok has been created to add witty and intelligent insight.

The new AI application will be introduced to Tesla along with other big plans. Grok has even passed the 2023 Hungarian national high school finals in math, proving the AI's academic potential.

Look out for more tips and updates during our next round-up!